Our People
Market Research Experts
The Broadminded core team is composed of market researchers and marketing intelligence experts. Between us, we have decades of experience in and a comprehensive understanding of a wide range of areas in the Latin American marketplace.
As experienced business professionals in Latin America, we understand the challenges faced by international companies when trying to gain a foothold in this massive and diverse region. The value of efficient market research while developing market entry and market expansion strategies cannot be overestimated, and marks the difference between success and frustration.
At Broadminded, we tailor our solutions to help clients overcome these challenges and reach their commercial objectives in Latin American markets. Headquartered in Rio de Janeiro, the Broadminded team is made up of multilingual specialists from across the globe, with vast experience in a wide range of market sectors.
Together, we combine a diverse range of skill sets, experience and contacts to conduct detailed industry research for our clients and deliver valuable market insights from across the Latin American business landscape.
Patrick O'Neill
Brazil
Managing partner Patrick has over 20 years experience in international marketing, communications and public relations from both the client and agency perspective.
Sarah O'Sullivan
brazil
Research director Sarah has a background in social science, and journalism, and more than ten years Latin America market research experience. Sarah is fully bilingual and an international education expert.
Maria Amélia Costa
Brazil
With a degree in journalism at Belas Artes University and with experience in fashion magazines, radio stations, and PR, Maria is a specialist in translation, media relationships, and event organization.
Justin Axel-Berg
Brazil
A highly-respected academic, Justin’s research expertise includes international benchmarking, data monitoring, and research metric implementation. He works with USP as a science, technology, innovation and education specialist.
Pedro Belasco
Brazil
With an academic and technical background in design for social development, Pedro has a key focus on civil action and the impacts of technology on society. Nowadays, Pedro is involved with higher education in the Brazilian market and strengthening competencies of community management.
Fernanda Gusmão
Brazil
Fernanda is an experienced researcher and holds a PhD in Business Administration from one of Brazil’s leading universities. She has published articles in high-impact national and international journals, and uses her academic background to conduct market research that helps advise both government and private companies.
Donovan Landa
Mexico
With an academic background in communications and culture, Donovan is a market researcher with over 15 years of experience. His key interests are in linguistics, semiotics, cultural processes, and individual and societal behaviors. He has spent the last ten years of his career working with LatAm companies to increase their revenue and client portfolios.
Lindsay Whipp
Brazil
Lindsay has an extensive background in journalism, working as a reporter and editor for some of the world’s leading news outlets. In recent years, she has taken a keen interest in global cashless trends and fintech startups, working as an analyst and conducting market research to make financial projections for investors.
Luiz Haddad
Brazil
Graduated in law, Luiz has more than 7 years of experience working and advising startups. Got involved with blockchain in 2017 and since then has been working with companies in this sector throughout Latin America. Currently Luiz leads community building at Cambiatus and is an advisor for Ethereum Brasil, Play4Change and Surfguru.
Chris Billington da Silva
Brazil
With a background in research and communications, Chris has a wide range of experience helping companies achieve their strategic goals and deliver measurable outcomes for their brands. He has a keen interest in data analysis, particularly in the role data-driven insights can help guide companies’ strategic decision-making processes.
Ingrid Le Van
Brazil
Ingrid is a highly experienced international communications & education professional with almost ten years of experience in the Latin American marketplace. Fluent in five European languages, Ingrid is an expert at building cultural bridges, developing close cooperation between partners and clients from across the globe.
Sara Aragão
Brazil
Sara has a Master’s degree in Business Administration, with a focus on Entrepreneurial Universities and the Triple Helix model. She has extensive experience with focus-group research, user interviews for new products, usability interviews, and deck research. She has worked on a wide range of industries, including fintech, fashion, education, and renewable energy.
Constance Malleret
Brazil
With a background in journalism and communications, Constance has been conducting research and reporting on the Latin American regions for the last five years. She has a keen interest in political and environmental issues, contributing work to some of the region’s and the world’s largest media outlets.
Our Clients
Clients from All Over the World
FAQs
Frequently Asked Questions
Market research agencies are specialized firms that help companies gain valuable insights into their target markets, competition, buyer persona, and wider industry trends.
Market research agencies use a wide range of methods (e.g. surveys, desk research, focus groups, concept testing, and data analysis) to help companies define their market strategies, improve products, and better understand consumer behavior.
A full-service market research agency offers all the market-research services you need to guide your decision-making process, without the need to hire several specialized agencies. The key advantage of choosing a full-service agency is that all market research can be combined to provide a holistic overview, making it easier to move forward than it would with multiple agencies involved.
The amount charged by each market research agency depends on the amount of deliverables agreed upon. Other factors such as years of experience, level of customization, and availability of support can also affect the pricing. If you are interested in hiring Broadminded’s market-research services in Latin America, contact us today.
We recommend doing some research to identify the most suitable agencies for your company’s current situation and objectives. Once you have a shortlist, consider contacting each agency to obtain their credentials and learn more about what makes their services right for you. When you’ve made your choice, the market research agency will guide you through the hiring process. If you are interested in learning more about Broadminded’s market-research services in Latin America, contact us today.
At Broadminded we specialize in comprehensive, quantitative and qualitative market research that captures vital information from across the Latin American region. Our main services include:
Focus groups
White paper preparation
Brand tracking
Concept testing
Surveys and additional polling
Competitor analysis
Message development
Strategic planning
Broadminded provides market-research services to companies across all industries, but has a special focus on helping companies looking to take advantage of the region’s fastest growing areas, including:
Green Finance
Cryptocurrencies and blockchain
Mining and Petroleum
Education
Software as a Service (SaaS)
At Broadminded, we excel in several key areas of expertise, including consumer behavior, traditional and digital media consumption, regulatory landscapes, education, and overseas travel.
Home to three G20 economies and almost 700 million people, Latin America offers a wealth of opportunities for companies and investors looking to grow their global presence. Moreover, as the region’s middle classes continue to grow while adopting new technologies at a rapid rate, there’s never been a better time to invest in one of the world’s most exciting regions.
Market research is essential to understand the unique dynamics, consumer behaviors, and the complex business landscapes of Latin America's marketplaces. Through efficient market research, you can make informed decisions, mitigate risks, and tailor strategies for success when expanding into the region.
Entering complex and competitive markets in Latin America without expert market research may lead to launching products and services that don't align with local preferences, put you at a disadvantage against pre-existing competitors, cause compliance issues with regulations, result in financial losses, and harm your reputation. Comprehensive research is crucial for making the most of opportunities and guaranteeing success in Latin American markets.
We offer comprehensive market research services across the entire Latin American region, including traditional major markets such as Brazil, Mexico, and Colombia as well as fast-emerging markets like Chile, Panama, and Costa Rica.
At Broadminded, we engage with a diverse and extensive range of socio-economic profiles throughout Latin America, including marginalized communities, remote indigenous groups, as well as the region’s market leaders and most influential stakeholders.
Yes. At Broadminded, our team of market researchers is composed of experts with lived experience across Latin America. This provides us with a deep understanding of cultures, languages, and business practices, which ensures that our market research and advice is culturally sensitive and relevant.
The timeline for our market research projects depends on the specific scope and complexity of each project. At Broadminded, we collaborate closely with our clients to define project milestones and KPIs, ensuring the delivery of timely, actionable insights tailored to their unique needs.
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