Planilha gaming
Latin Americans love gaming. Particularly Brazilians, of whom a huge 70% are said to be regular gamers. And it’s spread pretty evenly across genders as well. This passion highlights the region’s thirst for creative and interactive entertainment, its addiction to smartphones, increased connectivity and rising disposable income among certain groups.
Mobile gaming is particularly popular in the region, with the market expected to grow at a 5-year CAGR of 10% to 2029. This is understandable. Although both Brazil and Argentina are closing in on the US in terms of internet penetration, the cost of consoles and unlimited data plans, combined with often long commutes to school or work, makes mobile gaming a more popular option for many in the region.
But, be aware that the Latin American gaming market is as diverse as its population. Therefore, while opportunities exist for international companies to introduce new games in mobile format, locally-focused research is crucial to understand market needs and importantly, what gamers are willing to pay for.
Broadminded research services include:
What cultural nuances need to be taken into consideration before launching a game in target markets?
What are the current levels and speed of connectivity and smartphone ownership penetration, and are these levels suitable for the content?
Who is the competition in the target markets? Is there enough differentiation between games to justify a launch? What will it take to get gamers to spend time on a new game and not on their existing favourites?
Who are the main gamers in target markets in Latin America? How do they break down into smaller cohorts? Is there a demographic group that is being ignored? What type of games does each cohort prefer? Do they play on smartphones, consoles, or laptops?
What is the best approach for international companies to take? What is the appetite among gamers in the target markets in relation to in-app purchases, subscriptions and payment methods?
What are the regulations in each target market? What is needed to ensure full regulatory compliance?
Speak to us today about how our gaming market research can help you expand into this Latin American growth market.
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