Broadminded
Latin America’s nearly 700 million people are driving expansion in one of the world’s most exciting regions; home to two of the world’s top 12 economies: Brazil and Mexico. But successfully tapping potential growth in this economically and culturally diverse region takes thoughtful preparation by experts with deep knowledge of its nuances and complexities.
This is where we come in. At Broadminded, our multilingual, locally-based experts have decades of unmatched experience in delivering innovative, bottom-up market research that identifies and guides our international clients through the opportunities and challenges present when expanding into Latin America. Working with us, you will be equipped to make the right decisions and implement your business strategy effectively as you invest in this dynamic region.
Broadminded
Latin America’s nearly 700 million people are driving expansion in one of the world’s most exciting regions; home to two of the world’s top 12 economies: Brazil and Mexico.
But successfully tapping potential growth in this economically and culturally diverse region takes thoughtful preparation by experts with deep knowledge of its nuances and complexities.
This is where we come in. At Broadminded, our multilingual, locally-based experts have decades of unmatched experience in delivering innovative, bottom-up market research that identifies and guides our international clients through the opportunities and challenges present when expanding into Latin America.
Working with us, you will be equipped to make the right decisions and implement your business strategy effectively as you invest in this dynamic region.
Home to three large G20 economies, there are increasing opportunities all over Latin America across a range of industries, from technology to tourism, financial services to gaming. As the region’s middle classes grow, with increased spending power and access to technology, there’s never been a better time to invest in one of the world’s most exciting regions.
Each country in Latin America is unique, making a regional one-size-fits-all approach ill-advised. International companies need a thorough understanding of the social, economic, cultural and linguistic context of each country, whether Brazil or Argentina, Mexico or Colombia.
Engaging a locally-based Latin American market research company is vital to fully understand opportunities, anticipate challenges and avoid expensive mistakes.
Whether it is the region’s complex regulatory landscape, its dynamic and social-media obsessed consumers, its exciting fintech market, its vibrant entertainment industry, or its growing role in global ESG and green finance strategies, we can support you through every step of your Latin American journey.
Broadminded people
The Broadminded team of market researchers and analysts provides valuable consumer and B2B insights and strategic guidance to international companies, supporting them to achieve their objectives. Whether a client needs to identify opportunities, manage risk, understand consumer behaviour, or navigate Latin American regulatory landscapes, our team is here to help.
The Broadminded team comprises multilingual researchers and market intelligence experts. We share decades of experience and a comprehensive understanding of key trends as well as the nuances of Latin American societies, markets and regulatory environments. Importantly, we are skilled in imparting this knowledge in a clear and engaging manner for global companies.
Quantitative research
Market intelligence
Survey development
Qualitative research
Focus groups
Concept testing
Brand tracking
Strategic planning
Message development
Commissioned intelligence reports
Fintech
Environment and Sustainability
Sustainable Finance
Corporate Social Responsibility
Gaming
Blockchain
Cybersecurity
Consumer behaviour
Media consumption
Regulatory landscape
Our Clients
FAQs
Latin America comprises dozens of distinct markets and a vast array of social groups. International companies that wish to succeed with a new product or service should fully understand their target customer and the environment in which they will operate.
With effective market research, insights from a range of sources helps to contextualise market trends. It is essential that companies regularly conduct localised research as a means to effectively adapt to evolving market dynamics and changing consumer preferences.
To know what potential customers are thinking, it is better to combine large consumer surveys with research from public and industry data. To find out why people have certain preferences and attitudes, it is usually better to employ smaller scale, more in depth methods, such as focus groups and interviews. This allows us to dig deeper. Broadminded experts will help you to find the combination of the most suitable custom methodologies to best answer your questions.
Many factors impact a market research budget. Each project has a unique scope and fees will reflect this. The Broadminded team meets with new clients to get a comprehensive understanding of the research objectives so we can provide a range of suggested action plans with defined prices and timelines.
The duration of a market research project varies depending on scope, depth and objectives. Some small-scale projects focusing on a specific niche or local market could take a few weeks. Others may span a few months as experts explore and analyse broader and more complex markets, and incorporate more extensive data sets. The timeline is further influenced by data availability.
Here's how the Broadminded market research process works:
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