Broadminded
Your market research company in Latin America
With a population of almost 700 million, Latin America offers companies and investors the opportunity to extend their market share and grow their global presence in an often overlooked region. Navigate the dynamic landscape of this region with an expert market research company on your side.
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business landscape
Doing Business in Latin America
Home to three G20 economies, investment opportunities in Latin America are on the rise. As the middle classes continue to grow while adopting new technologies, there’s never been a better time to invest in one of the world’s most exciting regions.
Latin America’s business landscape is often complex and challenging to navigate. A combination of a complicated regulatory environment and bursts of economic and political instability leaves international companies in need of guidance when entering the marketplace.
Each of Latin America’s 21 countries is unique, so to guarantee success, companies need a thorough understanding of each country’s social, economic, cultural and linguistic context. This is where a local market research firm comes in as a valuable tool.
Brands in Latin America typically spend between 1.5% to 15% of their communications budget on research and insight. Those undergoing substantial change or preparing for a breakthrough product launch can spend in excess of 25% of their overall communications budget on research and measurement.
With our dedicated market research team, you can confidently navigate Latin American markets, unlocking the key insights essential for success.
When the stakes are high, decision-making needs to be on-point, and it makes sense to allocate more resources to top market research companies to guarantee success.
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how we work Broadminded people and methodologies
Our People | Market Research Experts
The Broadminded core team is made up of market researchers and marketing intelligence experts. We have a wealth of experience and a deep understanding of the intricacies of the Latin American marketplace.
Methodologies | Valuable Market Insights
Whether it’s identifying opportunities, managing risk, understanding consumer behaviour, or navigating the regulatory landscape, Broadminded has you covered.
Quantitative Research
Utilise layers of data-driven insights to analyse Latin America’s complex tapestry, creating informed strategies and evidence-based solutions.
Qualitative Research
Hear from the people who matter, and get eyewitness accounts and unique perspectives from Latin Americans. See where subjective human experience meets science to add narrative to knowledge.
Strategic Planning
Offering a blend of analytical acumen, industry expertise and a forward-thinking local approach, Broadminded delivers strategic planning services that are the cornerstone for businesses to chart a goal-aligned course while capitalizing on emerging opportunities.
Message Development
Message development services are an indispensable tool in crafting narratives that resonate, inspire and captivate the Latin American audience. Use the correct language to make connections, leaving a lasting positive impact.
Focus Groups
Hear from your target audience. Allow opinions, ideas, and collective wisdom to fortify your understanding of a chosen topic. Use our Latin American focus group services to guide you through regional consumer perceptions and market trends.
Survey Development
Let each question serve as a strategic gateway to understanding the nuances of your Latin American target audience. Whether navigating the landscape of customer preferences, employee satisfaction, or market trends, these services are the architects behind effective data collection.
Desk Research
Navigate complex data sets to stay ahead in an increasingly competitive environment and utilise desk research to transform information into actionable knowledge and strategic advantage.
Concept Testing
Get a better understanding with a structured approach to gauging the viability and acceptance of a concept before market launch. Concept testing paves the way for informed decision-making, guiding innovators and businesses toward successful efforts.
Brand Tracking
Promote and protect your brand, ensuring it resonates authentically with its audience among the ever-shifting currents of consumer sentiment, competition, and market trends.
Whitepaper Writing Service
Write with impact, allow concepts to find their voice and complex ideas to transform into eloquent blueprints. We architect narratives that bridge the gap between vision and comprehension.
When searching for the best market research companies in Latin America, you can count on Broadminded.
Broadminded Services
Your Market Research Company
Whether you’re new to the Latin American marketplace or looking to strengthen your position, we’re here to help.
About Us
The Broadminded Way
We are your market research company in Latin America. Our expert team of market researchers and analysts is committed to providing international brands with the valuable insights and guidance needed to achieve their strategic Latin American objectives.
Broadminded has you covered
Your market analysis company in Latin America
We work closely with our clients to ensure their strategic objectives are at the centre of each research project. We deliver valuable B2B insights through focused, grass-roots surveying of the Latin American market. We aim to manage, develop and implement to deliver on your key objectives.
Whether it’s identifying opportunities, managing risk, understanding consumer behaviour, or navigating the regulatory landscape, Broadminded has you covered.
Our Expertise
Broadminded Expertises
Consumer Behavior
Home to some of the world’s largest consumer markets, Latin America presents a wealth of opportunities for companies looking to increase their global presence. Explore the specifics of this vast market and gain a competitive advantage.
Media Consumption
More than ever, the media and how Latin Americans consume it are changing perceptions and interactions. To remain relevant, market insight companies in Latin America must be vigilant of consumption patterns and new trends.
The Regulatory Landscape
The Latin American regulatory environment is complex and fast-changing across all industries, demanding close attention and deep understanding.
Don't just go for any old market research company; go with one with local expert research.
Travel, Study, and Immigration
Latin America is full of opportunities for tourism, overseas study, and immigration, and as the region develops, these opportunities will only continue to grow. Utilise our services to gain valuable insight into where upcoming market shifts will happen.
Our Clients
Clients from All Over the World
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FAQs
About Market Research
Market research is a systematic process of gathering, analysing and interpreting information about a target market, encompassing consumers, competitors and the overall industry. It serves as a crucial tool for businesses to understand the market dynamics they operate in or intend to enter.
Market research works by employing a combination of qualitative and quantitative methods to unearth valuable insights that aid in strategic decision-making. This involves collecting data on consumer preferences, purchasing behaviours and market trends through surveys, interviews, and statistical analysis, among other means.
Market research involves systematically exploring the factors influencing a particular industry or product.
It all starts with defining the scope and objectives of the research, identifying key competitors and understanding the target audience. Finally, findings are synthesised into a comprehensive overview that informs strategic decision-making and positions businesses effectively within the market.
It is essential to regularly update research to adapt to evolving market dynamics.
The duration of market research varies widely depending on the study's scope, depth and objectives. It could take a few weeks on a small-scale project focusing on a specific niche or local market, or a couple of months of market research exploring broader markets or incorporating more extensive data sets.
The timeline is also influenced by factors like the complexity of the industry, the availability of data and the specific goals of the research.
Market research aims to gain an insightful and actionable understanding of a target market. With the aid of a market research company, businesses can make informed decisions and formulate effective strategies.
Ultimately, market research empowers organisations to stay competitive, enhance customer satisfaction and foster sustainable growth in a dynamic and ever-changing business landscape.
Broadly speaking, research can be categorised into two main types: qualitative and quantitative. Qualitative research is exploratory and aims to understand underlying motivations, attitudes and behaviours through methods like interviews, focus groups, or content analysis.
On the other hand, quantitative research focuses on measurable data and statistical analysis, employing methods such as surveys or statistical modelling to draw numerical conclusions. The choice between qualitative and quantitative research hinges on the research goals and the kind of insights sought.
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