Our People
Market research experts
The Broadminded team is composed of global, multilingual market researchers and marketing intelligence experts, located across Latin America’s main markets, with the head office located in Rio de Janeiro. Between us, we have decades of experience and a comprehensive understanding of the region’s markets.
We understand the challenges faced by international companies when trying to gain a foothold in this large and diverse region. The value of efficient market research in aiding market entry and expansion strategies cannot be overestimated. It is the difference between entering the market blindfolded, or with eyes wide open, compass and map in hand, to guide you exactly where you need to be.
Broadminded is the research insights provider for multi-award winning agency Sherlock Communications.
The Broadminded team
Patrick O'Neill
Brazil
Managing partner
Best Global PR Professional in PRWeek Global Awards 2024, Patrick has more than twenty years experience in international marketing in Europe and in Latin America. His career spans communications and public relations from both client and agency perspectives. Generating considerable regional media coverage for client research projects, Patrick and his team have won a long list of awards for global communications and digital agency work.
Sarah O'Sullivan
Brazil
Research director
With more than fifteen years of experience running multi-sector market research projects, Sarah is an education specialist and runs a Latin American education consultancy. A fully bilingual (English and Portuguese) journalist, Sarah also reports on Latin America current affairs for global news outlets, and has extensive experience working with governmental entities all across the globe.
Maria Amélia Costa
Brazil
Research Lead
An expert in integrating market research and strategic public relations, bilingual Maria excels in delivering nuanced insights that bridge local market dynamics with global strategy. She has led research initiatives for multi-sector international clients. Maria's approach combines rigorous research methodologies with strategic communication, ensuring that actionable findings are aligned with business objectives.
Márcia Mesquita
Brazil
Márcia is a consumer behaviour specialist, and market and trends expert, with journalism and public relations experience within fashion, beauty, retail, and events sectors. Trilingual (Portuguese, English, Spanish), Márcia holds a PhD and master's degree in Anthropology, a postgraduate degree in Fashion Design along with her bachelor's degree in Social Communication.
Justin Axel-Berg
Brazil
Justin is an eminent researcher in science, technology and environmental policy at the University of São Paulo, working with state and federal governments, publishing multiple books and articles in Brazil and internationally. Bilingual (English and Portuguese), he has developed consumer research projects for a range of multi-sector clients since 2017.
Aline Coelho
Brazil
Aline combines analytical expertise with creative communication, and holds a master’s degree in biotechnology. Aline specialises in consumer insights and market research, helping businesses refine their strategies and positioning in Latin American markets. Bilingual in Portuguese and English, Aline has vast career experience in translation, copywriting, and digital marketing.
Lindsay Whipp
Brazil
Lindsay is a corporate analyst and researcher. An award-winning journalist with the Financial Times and Bloomberg spanning fifteen years and three continents, Lindsay is a published author. She is bilingual (English and Portuguese) and has a keen interest in global cashless trends, software development and AI, and an academic background in anthropology.
Angelo Torres
Peru
Public relations expert, social communicator and sports journalist, Angelo worked at La República, one of Peru's main national daily newspapers for twelve years where he was head of sports. Angelo holds a master’s degree in Journalism and Multimedia Communications, and is bilingual in English and Spanish.
Luisa Calixto
Brazil
Luisa is a specialist in new technology, web3 (including community management), regenerative finance, social impact and communication. With an academic background in social museology and communications, bilingual (English and Portuguese) Luisa is a leading member of the Rio de Janeiro Social Museology Network.
Gustavo de Menezes
Brazil
With a background in digital marketing, communication, and data-driven storytelling, Gustavo holds a an MBA in Pharmaceutical Marketing, along with his bachelor's degree in advertising and publicity. Fluent in English and Portuguese, Gustavo worked in the Brazilian pharmaceutical industry before focusing on his research career.
Adalberto Souza
Brazil
Adalberto has more than thirteen years experience as a graphic designer, excelling in logo design. With a degree in advertising, his experience as a photographer rounds out his creative expertise.
Luiz Haddad
Brazil
Luiz is a blockchain expert and law graduate with extensive experience advising startup companies. Fluent in four European languages (English, French, Portuguese and Spanish), Luiz has worked in the blockchain market since 2017 and works with web3 companies throughout Latin America.
Donovan Landa
Mexico
Donovan has more than fifteen years of multi-sector market research experience in Latin America, working with global and regional industry leaders, specialising in qualitative research methodologies. Bilingual Donovan (English and Spanish has an academic background in communications and culture, and key interests in linguistics, semiotics, cultural processes, and individual and societal behaviours. Donovan has taught phonetics and Phonology at university level.
Sara Aragão
Brazil
Sara has extensive experience with focus-group research, user interviews for new products, usability interviews, and desk research. Bilingual (English and Portuguese), Sara has worked with clients from a wide range of industries, including fintech, fashion, education, and renewable energy. She has a Master’s degree in Business Administration, with a focus on entrepreneurial universities and the Triple Helix model.
Ingrid Le Van
Brazil
International communications and education professional with more than ten years experience in Latin America, Ingrid is fluent in five European languages (English, French, German, Portuguese and Spanish). Ingrid has vast experience building cultural bridges and developing close cooperation between partners and clients from across the globe, whether from the public or private sector.
Christopher Billington da Silva
Brazil
Chris has a wide range of experience helping companies achieve their strategic goals and deliver measurable outcomes for their brands. Bilingual (English and Portuguese), Chris has a keen interest in data analysis, and the role data-driven insights can play in guiding companies’ strategic decision-making processes.
Constance Malleret
Brazil
With a background in journalism and communications, Constance has extensive experience conducting research and reporting on Latin America for global audiences and clients. Fluent in four languages, Constance has a keen interest in political and environmental issues, and is a regular contributor to some of the world’s largest media outlets.
Our Clients
Clients from all over the world
