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Environment and sustainability
Home to 60% of the earth’s species, of which 10% can be found in the Amazon rainforest alone, Latin America is one of the world’s largest single reserves of biodiversity. But the region’s natural wealth and its population are under increasing threat as climate change tightens its grip.
This makes the region – a key global resource for oil, gas, shale, copper, iron ore and lithium – pivotal in the global fight to tackle rising temperatures. The OECD has made it clear that Latin America needs an “ambitious and comprehensive investment agenda” to fully embrace sustainable development.
Opportunities
Renewable energies
When it comes to renewable energy, Latin America is ahead of the game. The region already generates 60% of its electricity through renewable sources, predominantly hydroelectric power, according to the IEA (International Energy Agency). That’s twice the global average. The region continues to invest in this sector whether in solar, wind or hydroelectric power, raising significant opportunities for foreign investment.
Urbanisation
The region is playing catch up in other areas though, and could benefit significantly from foreign investment. Growing urbanisation across Latin America represents a multitude of opportunities in the area of green infrastructure development and smart city solutions, while logistics and transportation – both public and private – is crying out for a sustainable overhaul right across the region.
Green tourism
Ecotourism is growing across the region, with many international companies already engaging with local organisations and conservation efforts. A quarter of Brazilians chose ecotourism as the main reason for domestic trips in 2021, according to a government report.
As vital as investment in sustainability is for Latin America, it needs to be tackled effectively. International companies seeking to operate or invest in the region should have a clear view of the regulatory policies in place, and those under debate in each country.
Broadminded research services include:
Through various quantitative and qualitative research methods, we explore consumer motivation, preferences and behaviours to spot emerging trends.
Who are your competitors and their market shares? What do they do well? What are their weaknesses?
What steps must you take to ensure regulatory compliance?
Who are the specific actors in the industry in target markets that may be beneficial to consider for partnerships or collaboration?
Our research team helps you to establish a deeper understanding of potential markets and their growth trajectories, based on your specific project. Is it a blue ocean market, still white space to capture or already very competitive?