Our People
Market research experts
The Broadminded team is composed of global, multilingual market researchers and marketing intelligence experts, located across Latin America’s main markets, with the head office located in Rio de Janeiro. Between us, we have decades of experience and a comprehensive understanding of the region’s markets.
We understand the challenges faced by international companies when trying to gain a foothold in this large and diverse region. The value of efficient market research in aiding market entry and expansion strategies cannot be overestimated. It is the difference between entering the market blindfolded, or with eyes wide open, compass and map in hand, to guide you exactly where you need to be.
Broadminded is the research insights provider for multi-award winning agency Sherlock Communications.
The Broadminded team
Patrick O'Neill
Brazil
Managing partner
Patrick has over twenty years experience in international marketing, communications and public relations from both the client and agency perspective. He has won a long list of awards for his and his team's PR and digital agency work. Patrick was named Best Global PR Professional in PRWeek Global Awards 2024.
Sarah O'Sullivan
Brazil
Research director
Sarah has more than a decade of experience in multi-sector market research, and runs a Latin American education consultancy. Bilingual (English and Portuguese), she also reports on regional current affairs for several global news outlets, and has extensive experience working with governments from across the globe.
Maria Amélia Costa
Brazil
Senior public relations specialist
Maria has more than seven years experience blending market research and PR strategies across Latin America, maximising results for her international clients. With a degree in Social Communications, bilingual (English and Portuguese) Maria brings expert local knowledge to global clients in a clear and engaging fashion.
Dawn Carrington
Reino Unido
Dawn is an award-winning global public relations (PR) and research expert with 25+ years experience. Having started her career as a BBC journalist/producer, she went on to work as a publicist for UK Prime Minister (Lord David Cameron), HRH King Charles III and HRH Queen Elizabeth II. Dawn has worked extensively as a Communications and PR Director across the corporate, public and non-profit/NGO sectors; in the UK, globally and in Latin America. She has been published in the BBC, Guardian, Forbes Magazine and HuffPost.
Justin Axel-Berg
Brazil
Justin is an eminent researcher in science, technology and environmental policy at the University of São Paulo, working with state and federal governments, publishing multiple books and articles in Brazil and internationally. Bilingual (English and Portuguese), he has developed consumer research projects for a range of multi-sector clients since 2017.
Paola Andrea Barrera
Colombia
Paola has more than 15 years experience as a strategic communications consultant in Latin America and Europe, with extensive multi-sector experience with clients, particularly in technology and CSR. Bilingual (English and Spanish), she holds a master’s degree in Corporate Communication.
Lindsay Whipp
Brazil
Lindsay is a corporate analyst and researcher. Previously an award-winning journalist with the Financial Times and Bloomberg spanning fifteen years and three continents, Lindsay is a published author. She is bilingual (English and Portuguese)and has a keen interest in global cashless trends, software development and AI, and an academic background in anthropology.
Angelo Torres
Peru
Angelo is a public relations expert, social communicator and sports journalist. Angelo worked at La República, one of Peru's main national daily newspapers for twelve years where he was head of sports. Angelo holds a master’s degree in Journalism and Multimedia Communications, and is bilingual in English and Spanish.
Luisa Calixto
Brazil
Luisa is a specialist in new technology, web3 (including community management), regenerative finance, social impact and communication. With an academic background in social museology and communications, bilingual (English and Portuguese) Luisa is a leading member of the Rio de Janeiro Social Museology Network.
Fernanda Vieira
Brazil
Business graduate Fernanda has worked on diverse consulting projects across the globe, having studied and worked in Europe, Asia and the US, as well as in Latin America. Bilingual in Portuguese and English, Fernanda has worked on projects across a range of industries that includes transport, logistics, urban mobility, as well as with ESG strategy creation.
Adalberto Souza
Brazil
Adalberto has more than thirteen years experience as a graphic designer, excelling in logo design. With a degree in advertising, his experience as a photographer rounds out his creative expertise.
Luiz Haddad
Brazil
Luiz is a blockchain expert and law graduate with extensive experience advising startup companies. Fluent in four European languages (English, French, Portuguese and Spanish), Luiz has worked in the blockchain market since 2017 and works with web3 companies throughout Latin America.
Donovan Landa
Mexico
Donovan has more than fifteen years of multi-sector market research experience in Latin America, working with global and regional industry leaders, specialising in qualitative research methodologies. Bilingual Donovan (English and Spanish has an academic background in communications and culture, and key interests in linguistics, semiotics, cultural processes, and individual and societal behaviours. Donovan has taught phonetics and Phonology at university level.
Sara Aragão
Brazil
Sara has extensive experience with focus-group research, user interviews for new products, usability interviews, and desk research. Bilingual (English and Portuguese), Sara has worked with clients from a wide range of industries, including fintech, fashion, education, and renewable energy. She has a Master’s degree in Business Administration, with a focus on entrepreneurial universities and the Triple Helix model.
Ingrid Le Van
Brazil
Ingrid is an international communications and education professional with almost ten years of experience in Latin America. Fluent in five European languages (English, French, German, Portuguese and Spanish), Ingrid is highly experienced at building cultural bridges and developing close cooperation between partners and clients from across the globe, whether from the public or private sector.
Christopher Billington da Silva
Brazil
Chris has a wide range of experience helping companies achieve their strategic goals and deliver measurable outcomes for their brands. Bilingual (English and Portuguese), Chris has a keen interest in data analysis, and the role data-driven insights can play in guiding companies’ strategic decision-making processes.
Constance Malleret
Brazil
With a background in journalism and communications, Constance has extensive experience conducting research and reporting on Latin America for global audiences and clients. Fluent in four languages, Constance has a keen interest in political and environmental issues, and is a regular contributor to some of the world’s largest media outlets.
Our Clients
Clients from all over the world
