Survey development services

Surveys play a crucial role in market research, whether for qualitative or quantitative analysis, to better understand your target audience. We are highly trained in developing surveys tailored specifically to clients’ needs and the sensitivities of Latin American consumers.

Moreover, we deliver detailed findings in engaging visual and written formats that inform strategic direction, product and service launch plans, brand messaging and every other aspect of an organisation’s growth plans in Latin America. 

We offer a one-stop-shop of survey development services that covers everything from creation, execution, and analysis, to the presentation of findings and their relevance to your business. At Broadminded, we have you covered. Speak to us today about your survey development needs.

The basics of survey development

Surveys provide deep insights as well as hard data that inform businesses and organisations about consumer behaviours, motivations, desires and opinions. These insights are crucial in guiding the development of a product or service launch or receptiveness to a campaign, growth strategy, trend prediction, and more.

They complement almost every other aspect of market research, whether concept testing or white paper development, and are used by all industries whether B2C, B2B, governments or NGOs.